Located in mid-town Cape Girardeau, Wish offers high-quality, moderately-priced wardrobe staples as well as updated pieces and unique accessories that offer a subtle nod to seasonal trends.

Focusing on a niche market of women who are prepared to invest in their wardrobes, Wish stocks an inventory of modern classics, specialty apparel, jewelry and accessories hand-chosen by the store owners to appeal to the unique lifestyle, image and preferences of women who have a strong sense of their personal style but often navigate many roles across a week or even a single day.

The interchangeable, durable, elegant pieces sold at Wish will allow women to seamlessly transition from morning coffee to client meetings to teacher conferences to date night. 

Wish offers a welcome respite from the exhaustion of department store shopping and the discomfort of luxury boutiques or youth-oriented, hipster chain stores. Wish clients will not spend hours sorting through racks of clothing that are too trendy, poorly made or out of season. 

Time is a premium commodity for women in this market, so the boutique is well-organized and intuitively laid out to reduce stress, intimidation and frustration. 

We want your trip to Wish-whether in person or online to be authentically enjoyable.

Corporate Responsibility

The owners of Wish (and their clients) have a strong sense of social responsibility and advocacy. As such, Wish reflects this tradition to reinforce the priorities of the owners and promote client connection and brand loyalty. Wish offers “Shop for A Cause” events that provide a perfect opportunity for the owners and their customers to give back to the local community.